Organizational Behavior

As we approached the first edition of this book, we knew we didn’t want to write “just another” OB book. Enter FlatWorld. Their model solves many of the common challenges faculty and students face when it comes to textbooks. Here are a few that have always bothered us and that FlatWorld has solved:

1. “I had to buy the whole book, but my teacher didn’t use the XYZ chapter.” This isn’t a problem with our book because faculty can rearrange chapters as well as add and delete them.

2. “Textbooks are too expensive!” Textbooks have traditionally been very expensive and the business model of traditional publishing firms has been a huge part of those costs. With our book, students get to choose how to read the material in a number of inexpensive formats ranging from online viewing, color books, audio chapters, or printable PDFs.

3. “New editions come out too quickly and don’t really change.” The reason that new editions come out is that used books don’t make money for the publishers, but new ones do. With our book, you can change editions when you want and when you think enough is different to warrant the change.

Our journey in creating this book has been a long one. After we wrote the first draft of this book, each chapter went through multiple reviews and revisions, as well as beta tests with real students before this textbook made its way to you. A truly virtual team of authors, copy editors, managing editors, graphic designers, technology gurus, and publishing experts worked together to create something that had never been done before. As we approached the 2nd edition and now the 3rd edition, we kept in mind our original goals and vision for this book. We hope you enjoy it!